How to add description on youtube video | Auto description tools | Write perfect description tricks
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Best tips for writing YouTube descriptions
Be specific
Your keyword selection is critical for both your YouTube channel and video descriptions.
Your descriptions’ keywords will aid YouTube’s algorithm in understanding, categorising, and surfacing your material. The better the keywords are, the more particular they are.
For example, internet video text will be a less helpful keyword than YouTube video descriptions in a movie on writing descriptions for YouTube videos.
Research keywords
Are you stumped as to what keywords to use? You may get started with Google Ads’ Keyword Planner and Google Trends.
For example, Google Trends can tell you if a keyword you’re considering is popular. You may also utilise the tool to figure out which terms have the most searches.
The amount of keyword searches on Google Trends
Google Trends is the source of this information.
Use terms that can be found on the internet.
YouTube videos are increasingly being found through Google searches rather than through YouTube itself.
To increase the discoverability of your video, combine keywords based on YouTube and Google search trends.
Simply Google a specific keyword to discover how likely it is to appear in Google search results. You’re on the right road if you see YouTube videos at the top of the search results page!
Understand how to use keywords.
It’s important to know how to include your keywords into the language of your descriptions once you’ve identified them.
In each channel and video description, try to use two or three related keywords. The core keyword should also be in the title of videos.
To make each term stand out to YouTube’s algorithm, repeat it two to three times in the description.
However, don’t overuse the keywords or you’ll be penalised for keyword stuffing.
Recognize when and where to employ your keywords
At least once in the first three phrases of your description (or above the fold, a.k.a. the “SHOW MORE” button), your primary keywords should appear.
This area of the description is where YouTube’s algorithm — and viewers — pay the most attention, so don’t wait until the end to explain what your video or channel is about.
Keep track of which terms are effective for you.
You may utilise YouTube Analytics to discover where your traffic is coming from once you’ve started crafting keyword-driven YouTube descriptions.
YouTube is a popular traffic source for analytics.
YouTube Creator Academy is the source of this information.
This tool can assist you in focusing on the keywords that provide the most traffic to your website.
Find out what else your target demographic is watching.
As of 2021, showing as a suggested video generates more YouTube traffic than the search box.
The description of your video helps YouTube’s algorithm figure out what it’s about. This means that your video’s description is crucial in choosing where it is recommended.
Take advantage of this by looking at your YouTube analytics to see what other videos your viewers are watching.
Then, in your descriptions, use comparable language to strengthen these connections and appear as a suggested video more frequently.
Make a valuable contribution
In your descriptions, always offer a clear value proposition. What are the benefits of subscribing to your YouTube channel? What is the benefit of your video to them?
At least one of these questions should be answered in basic terms (bonus if you can do both).
YouTube video description from Hootsuite Labs
Hootsuite Labs is the source of this information.
For a higher CTR, include crucial information above the fold.
The first 100 to 150 characters of your video description will appear in search results and directly beneath your video (above the “SHOW MORE” button).
That is to say, it is the most crucial component for reaching potential viewers and increasing click-through rates (CTR).
Make the most of this space by giving viewers a compelling incentive to watch your video.
The first description in the sample below specifies the query to which the video responds. The second one wastes a lot of room with generalisations.
Important information about how to tie a tie
Stay away from clickbait.
Viewers will quit viewing your films halfway through if you mislead them. This harms both your search engine rankings and your reputation.
Irrelevant keywords and clickbait video names should be avoided. They may initially aid your ranking, but YouTube’s search algorithm will eventually catch up.
Include a call to action in your message.
Now that you have the audience’s attention, make the most of it!
In both your video and channel description, provide a call-to-action. Encourage viewers to like, comment, subscribe, or read more by encouraging them to like, comment, subscribe, or read more.
The most effective calls to action are simple to read, urgent, and demonstrate a clear value to the viewer. They have the potential to boost engagement, subscriptions, and other metrics.
A call to action from Hootsuite Labs
Hootsuite Labs is the source of this information.
Write as if you were a human being.
Keep in mind that you’re not only writing for the YouTube algorithm. You’re also writing for people.
YouTube, in reality, penalises descriptions that are simply a collection of SEO-optimized keywords.
Make use of words that your audience will understand and connect with. An real brand voice will stimulate user involvement, which will increase the number of people who see your films.
Don’t be concerned about video tags
Tags are used to direct visitors to videos with difficult-to-spell content. They are, however, one area where you do not need to be concerned while developing your keyword strategy.
Tags play a “minor” influence in discovery, according to YouTube. Excessive tagging, in fact, can trigger YouTube’s spam detection.
But don’t fully disregard tags. They do aid in the placement of your video in the YouTube algorithm’s suggested videos area.
Use timestamps to organise your movie.
Videos containing timestamps are popular among both humans and algorithms.
Users may easily traverse your material and jump to different parts of the movie using timestamps, which operate as a table of contents.
YouTube video time stamps for Hip Hop Heads
Hip Hop Heads is the source of this information.
Human viewers will appreciate timestamps since they make videos more user-friendly. This can boost your video’s ranking by increasing the number of people who watch it.
They’re also indexed for mobile searches on Google. Take advantage of this new approach to get your video surfaced in Google by using keywords to define your timestamps.
Understand how to include hyperlinks in YouTube descriptions.
Relevant links in your descriptions are an excellent approach to turn a YouTube view into ongoing involvement.
You can include links to your social media accounts or online store in both the channel and video descriptions.
Linking to your channel and relevant videos in your video descriptions aids users in finding your material.
Remember to include the http:// or https:// at the start of the address. Otherwise, the link will not function.
Your links should normally be placed at the end of your description. There are more critical items to include at the start.
Save time by using pre-written descriptions.
When you have information you wish to include in all of your video descriptions, such as social media links, you can save time by using YouTube’s default description settings.
This tool adds crucial channel information to every video you post automatically.
Just remember to complete the rest of the description. The discoverability of your films depends on having a unique description.
Find out how to create default descriptions.
Test your descriptions on a variety of devices.
YouTube may not be the first video streaming service that comes to mind when thinking of televisions. However, according to latest YouTube viewership figures, 34.4 percent of video views were on a TV in 2019, up from 27% in 2019.
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